To have a view out the window that I didn't even know existed. To see a store merchandised so beautifully it is almost a piece of art itself. To be introduced to something that I wouldn't have found on my own. These are the experiences for which I don't mind spending money and time. They literally can bring me joy.
But, I prefer small. A boutique hotel. A small dress shop that I find in only one city. An intimate music venue. A non-chain restaurant.
After working for over 25 years in the hospitality, design and entertaining industries, I decided to help small and boutique business owners create better customer experiences.
There is such delight in being that customer who is surprised, sees something new, is able to see something - maybe herself - in a different way because of the shop or the hotel or that piece of art, or that dinner. Don't' you want to help your customers feel something?
YOU CAN DO THIS. Your boutique business offers a valued service, a custom product, or spectacular events. It's all good, but is your brand alive in the experiences that your customers have?
My background enables me to understand and speak both operations and marketing strategy. I can understand your unique market and customer quickly. I have an ability to figure out how your clients think and how they make decisions – what they value – what makes a difference to them. I ask the right questions and come up with creative, rarely-seen solutions.
By affecting your customers' emotions, these new experiences lead to customer chatter and stronger relationships, which in turn help to make sure you have a brand that resonates, has a soul, and lives throughout all parts of your business.