It is through touchpoints and their moments that your customer’s story is written. This is where your brand is brought to life
If I get one more hotel promotional email telling me about their February 14th special room rate that includes chocolate covered strawberries and champagne, I am going to just sink into despair.
Is your 404/Ooops/We’re Sorry page branded? Why not? Turn a not-so-great moment into one that strengthens your brand and your customer relationship.
Since “customer experience” has finally become all the buzz with marketing types, should that be where you focus is?
Everyone does events - make yours stand out to your clients and inspire them to talk about their experience and you.
Creative problem solving - coming up with new ways of doing things is not just for the “creatives in the crowd.”
Can we really affect the way our customers and guests fell? And does it really make a difference?
Don't let your customers’ online experiences be better than the face-to-face experiences.
Asking yourself two questions and having a mind shift can help you see the customer experience differently.
How can a vision board help define and direct your branding and marketing?
We use vision boards all the times for our personal lives and projects, but what about to help us better understand our customers?
In 2018 and beyond, it is predicted that the customer experience will be the greatest differentiator of companies, especially for small businesses. . . .
During the holiday break, spend a few minutes to thank your employees. It will be one of the best gifts they receive all year.