This book was recommended by a friend who is a brilliant developer in Nashville. He and I had a discussion about how important it is to not play it too safe, flying not too high and not too low.
As always, insights and ah-ha's from Seth Godin. There was so much to this book that it took me weeks to get through it.
December 2017 Newsletter
What is the difference? This is overlap. I have had this book for ages, but it is the one that first got me excited about these themes. It's part cookbook - part crafty things - part inspiration.