Marketing and guests experience for boutique hotels.

Imagine a secret shopper meets a brand audit.

Your online presence is your most critical marketing tool and it is where your guests’ experiences begin. Each element must work together to create an experience before they arrive.

They must feel so confident in what it will feel like to stay with you, that they are excited to book a room (directly on your site, of course).

An Online Brand Experience Audit shows where your digital presence is and isn’t working, when it’s not on-brand, and then gives you the tactics to fix it.

This analysis (I think that sounds better than audit) looks at more than SEO and website best practices and social media - it does all of that, but it does more. It analyses emotion, and how each of your digital moments most likely makes your guests feel.

So, what are the next steps?

STEP 1 | The first thing we do is schedule a 10-15 minute call to make sure this is a good fit. You can schedule this below. There is no charge for this call, no matter what you decide to do!

STEP 2 | We set a start date, and I send you an invoice (or you can pay by credit card)

STEP 3 | I will ask you to send various pieces of collateral (via Dropbox, email or regular mail), and I will get started.

STEP 4 | Within two weeks, I will have a full document listing all areas of your digital footprint and rankings for each. This will include social media, your website, brand consistency, etc.

STEP 5 | I send you the report and we have an hour-long call to walk through it and discuss.

STEP 6 | I am available over the next several weeks via email (or phone if needed) for any questions you may have regarding your online brand presence.

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