a boutique hotel marketing solution
Your Marketing Director for a Day
After working in the hotel industry for over 20 years in marketing, PR, and operations - both in-house and as a consultant, I understand your frustrations and your pain. The power of travel and where we rest our heads is so important, and you know this, but you wish even more people knew about your property. You want to create an experience that stays with the guests, long after they are gone.
To help you get results fast without all of the back and forth, I’ve created a signature Done in a Day program for small, independent hotels.
I know you don’t have the time or the budget to hire a marketing person, or even pay someone on retainer. So, I designed this program with busy innkeepers in mind.
Introducing
DONE IN A DAY - two options for small hotels
1 | Packages, Promotions,
& Partnerships +PR!
A one-day intensive where I help you create all of these for your hotel. This is not cookie-cutter - it will be specific to your property and your town. Everything will be on-brand, creative, and PR-worthy! I then give you a plan to put it into action and then pitch it to the press.
Starting at: $2,500
Hotel Collateral in Canva
Menu cards, city guides, welcome notes, social media posts. Online or printed. I create them for you and then show you how to use and edit them yourself. Create collateral that strengthens your hotel personlaity/brand! Make it so clever and pretty that the guest savds it and takes it home to remember their stay. Not sure what Canva is? It’s an easy and user-friendly way to create graphics, enhance images, etc. Don’t worry- I’m going to show you how! Not sure about this? Just fill out the form below and we can chat!
Starting at $1,500
How does this work?
01
You fill out the interest form letting me know which solution interests you. After I receive it, I email you to set up a time to chat. This is to make sure we’re a good fit and that I can truly help you. If for some reason I can’t, I will brainstorm some resources with you. There is no charge at all for this.
During our call, I hear exactly what you need and hope for, your current resources, your frustrations, etc.
If we both decide to move forward, I then send you an invoice (the fun part, right?). There is a payment plan available.
02
After payment, I’ll send you an in-depth questionnaire about your property, current marketing strategies (it’s okay if you don’t have any!), ask you for collateral, etc.
Once this is completed, we’ll set the date for the Done in a Day. I will be 100% dedicated to you that day. No other meetings, no running errands, unloading the dishwasher, etc.
You will just need to get the materials to me 48 hours before we are set to begin the actual day.
03
The day of! We start that morning with a Zoom Call for less than an hour so that I can ask any other questions, you can tell me any new thoughts, etc. I then go off on my own and get to work!
I only ask that you be more or less available if I have questions during the day. These could be through texts or calls.
At the end of the day (or the next morning if it works better with your schedule), we get back on Zoom and I present everything to you.
04
After our call, I send you the entire document of your Packages, Promotions, and Partnership along with the strategy of why these are so good for your property.
I will include a press release template (it’s 90% done-you’ll just need to fill in the blanks) for each package, an email template of where and how to pitch, and a suggested list of publications.
You’ll receive the recording of our call, materials, other resources, etc.
You then have email access to me for two weeks and can ask anything!