My goals is to be your go-to source for strategy, solutions and inspiration.
I love working with small business owners who don’t have the support of a corporate office or larger brand. Whether you want to have the best boutique hotel in town, the restaurant that is the locals’ favorite, or perhaps the gallery that creates the most creative events and sees new customers every time.
Total honesty: small, boutique hotels are my happy place - seriously. When I travel, I become a better version of me. Both the place and the property have the power of transformation. But, I work with all sorts of small businesses who speak to my heart.
AM I a good fit for you? Well, to start, my background runs from PR and Marketing, to Showhouse Producer, to Director of Advertising, General Manager, Spa Director and Director of Outdoor Markets. I’ve opened stores and launched brands. Merchandised the shops and created the events. I’ve been in-house, corporate, consultant, and on the agency side. I’ve worked with high-end luxury brands and tiny, boutique properties. I’ve rebranded and relaunched and have a love of travel, retail and interior design.
And it was HARD WORK (see that glass of wine in that photo?!? Yep.)
But, this all means I’m able to look at your business from a marketing perspective, an operations perspective, and a guest perspective.
Until recently, I produced luxury designer showhouses. At the time, I wasn’t sure where this was going to fit in with my hospitality world, but understanding design and architecture makes such a difference. Your spaces matter and they must be that elusive combination of form and function. They need to do their jobs, but also should evoke emotion. And now in hindsight, time spent with some of the best design talents in the southeast was the BEST training for hospitality and guest experience.
But even if we aren’t officially working together, let me know what you need. Where do you need new ideas? What’s making you nuts? What are the biggest problems? I’ll do my best to create a course or a blog post that provides some solutions.
Let’s see - anything else you might want to know? I live in Atlanta, and love working with boutique businesses in the southeast. Oh, and I love shopping and sailing and books.