Ways to Improve the Customer Experience
The client experience is so important - my mother taught me how to focus on the experience with grace, style, and care.
How to (finally) Hire the Right Marketing Person
Have you ever hired a marketing person who disappointed you?
Is that Irritating Imposter Syndrome Back?
Whether you’re just down on yourself or need a pick-me-up, this is a great tool
How to Create a Better Post-Covid Client Experience
Four questions to ask yourself that lead to even better client experiences after Covid.
Ideas from the Home for the Holidays Showhouse That You Can Do at Home
Ideas from the 2019 Home for the Holidays that you can do at home.
The 4Cs of a Strong and Intentional Brand
Understanding your brand from the inside out is what will give you a leg up on marketing, customer loyalty, and growth.
Wedding Marketing Tips For Boutique Hotels
What part of the wedding market should your boutique hotel try and capture?
Boutique Business Decisions with Intention
You have the best hotel, but don’t forget to ask why
Small Business Best Practices for Packages and Promotions
Create promotions and packages all year, but make sure they are on-brand and meet the three values.
Chocolates, Prosecco and Rose Petal Turndowns
If I get one more hotel promotional email telling me about their February 14th special room rate that includes chocolate covered strawberries and champagne, I am going to just sink into despair.
Let your 404-Page Not Found be a Marketing Win
Is your 404 Page branded? Turn a not-so-great moment into one that strengthens your brand and your customer relationship.
Is Customer Experience the new Marketing?
Since “customer experience” has finally become all the buzz with marketing types, should that be where you focus is?
What Staging and Selling a House Can Teach You About Customer Experience
Can we really affect the way our customers and guests fell? And does it really make a difference?
Does Your Social Media Personality Match Your In-Person Personality?
Don't let your customers’ online experiences be better than the face-to-face experiences.
Handwritten Notes For Business
During the holiday break, spend a few minutes to thank your employees. It will be one of the best gifts they receive all year.
Southeastern Designer Showhouse & Gardens
This year's Southeastern Showhouse & Gardens is one of the most beautiful showhouses I have been fortunate enough to visit.
Hospitality Begins at Home
We should all be able to find respite and inspiration in our homes.....