Why Brand Consistency Matters (and what it means!)
Interior designers and creatives need brand consistency throughout every touchpoint of their businesses.
Why Interior Designers Should Have An Email Newsletter
Does an email newsletter seem like too much work? You don’t think anyone cares or will read them? See why it is what of the smartest thing interior designers and other service-based small businesses should do in 2024.
The 4Cs of a Strong and Intentional Brand
Understanding your brand from the inside out is what will give you a leg up on marketing, customer loyalty, and growth.
The Contagious Customer Experience
Group dynamics also affect our customers and guests. Be aware of how contagious these emotions can be and make them work for you, not against you!
Parties Are More Than Pretty Posts
Ahhhh. We have perfect our feeds, created our top nine and always find the natural light. But what is a pretty picture if your guests aren't the most important part of the party? The same can be said for you business' social media posts.
Wedding Marketing Tips For Boutique Hotels
What part of the wedding market should your boutique hotel try and capture?
Simplify the Choices and Create a Better Customer Experience
Are you giving your customers too many choices and losing sales or providing a more stressful customer experience?
What Coffee Table Books Are In Your Lobby?
The little things that make such a difference in the guest experience - make it special and on-brand and of value to your guests . . .
Boutique Hotel Website Checklist
Follow these ten steps to make sure your small hotel’s website experience is as strong as the on-property experience (and book more rooms).
Boutique Business Decisions with Intention
You have the best hotel, but don’t forget to ask why
Small Business Best Practices for Packages and Promotions
Create promotions and packages all year, but make sure they are on-brand and meet the three values.
What Frustrates Your Customers The Most?
Want to start addressing customer experience in a quick and simple way?
Identify Your Customer Experience Touchpoints
It is through touchpoints and their moments that your customer’s story is written. This is where your brand is brought to life
Chocolates, Prosecco and Rose Petal Turndowns
If I get one more hotel promotional email telling me about their February 14th special room rate that includes chocolate covered strawberries and champagne, I am going to just sink into despair.
Let your 404-Page Not Found be a Marketing Win
Is your 404 Page branded? Turn a not-so-great moment into one that strengthens your brand and your customer relationship.
Is Customer Experience the new Marketing?
Since “customer experience” has finally become all the buzz with marketing types, should that be where you focus is?
Company Events: Make Them Completely On-Brand
Everyone does events - make yours stand out to your clients and inspire them to talk about their experience and you.
FIVE Ways to be More Creative
Creative problem solving - coming up with new ways of doing things is not just for the “creatives in the crowd.”
Does Your Social Media Personality Match Your In-Person Personality?
Don't let your customers’ online experiences be better than the face-to-face experiences.