What Irritates Your Clients the Most? Finding (and fixing) their Pain Points.
Want to start addressing customer experience in a quick and simple way?
The Experience of Client Onboarding
Whether it’s hello, on-boarding, checking in, the way you begin your relationship with this new customer or client is critical to your sucess.
Why Brand Consistency Matters (and what it means!)
Interior designers and creatives need brand consistency throughout every touchpoint of their businesses.
404 Page Ideas and Guide
A list of six creative 404 pages for lifestyle businesses in 2022
How to (finally) Hire the Right Marketing Person
Have you ever hired a marketing person who disappointed you?
Custom Client Gifts for the Luxury Home Industries
Do you struggle with what to give your clients for the holidays, at the install, during your project? Download this list to help guide you and spark your own creativity.
Is that Irritating Imposter Syndrome Back?
Whether you’re just down on yourself or need a pick-me-up, this is a great tool
How to Create a Better Post-Covid Client Experience
Four questions to ask yourself that lead to even better client experiences after Covid.
Why Handwritten Notes are Brilliant for Business
Writing notes to your clients may turn out to be a wonderful experience - and not just for them.
Why Interior Designers Should Have An Email Newsletter
Does an email newsletter seem like too much work? YOu don’t think anyone cares? See why it is what of the smartest thing interior designers can do when marketing in 2020.
The 4Cs of a Strong and Intentional Brand
Understanding your brand from the inside out is what will give you a leg up on marketing, customer loyalty, and growth.
The Power of a Personal Retreat
What can a personal retreat do for your business and yourself? Perspective - Focus - Clarity. . . . .
The Contagious Customer Experience
Group dynamics also affect our customers and guests. Be aware of how contagious these emotions can be and make them work for you, not against you!
Parties Are More Than Pretty Posts
Ahhhh. We have perfect our feeds, created our top nine and always find the natural light. But what is a pretty picture if your guests aren't the most important part of the party? The same can be said for you business' social media posts.
Wedding Marketing Tips For Boutique Hotels
What part of the wedding market should your boutique hotel try and capture?
Simplify the Choices and Create a Better Customer Experience
Are you giving your customers too many choices and losing sales or providing a more stressful customer experience?
What Coffee Table Books Are In Your Lobby?
The little things that make such a difference in the guest experience - make it special and on-brand and of value to your guests . . .
Boutique Hotel Website Checklist
Follow these ten steps to make sure your small hotel’s website experience is as strong as the on-property experience (and book more rooms).
Boutique Business Decisions with Intention
You have the best hotel, but don’t forget to ask why