How to (finally) Hire the Right Marketing Person
Have you ever hired a marketing person who disappointed you?
Wedding Marketing Tips For Boutique Hotels
What part of the wedding market should your boutique hotel try and capture?
Simplify the Choices and Create a Better Customer Experience
Are you giving your customers too many choices and losing sales or providing a more stressful customer experience?
What Coffee Table Books Are In Your Lobby?
The little things that make such a difference in the guest experience - make it special and on-brand and of value to your guests . . .
Boutique Hotel Website Checklist
Follow these ten steps to make sure your small hotel’s website experience is as strong as the on-property experience (and book more rooms).
Identify Your Customer Experience Touchpoints
It is through touchpoints and their moments that your customer’s story is written. This is where your brand is brought to life
Chocolates, Prosecco and Rose Petal Turndowns
If I get one more hotel promotional email telling me about their February 14th special room rate that includes chocolate covered strawberries and champagne, I am going to just sink into despair.