What part of the wedding market should your boutique hotel try and capture?
The little things that make such a difference in the guest experience - make it special and on-brand and of value to your guests . . .
Follow these ten steps to make sure your small hotel’s website experience is as strong as the on-property experience (and book more rooms).
You have the best hotel, but don’t forget to ask why
When did smiling go from a must-have to a maybe?
Create promotions and packages all year, but make sure they are on-brand and meet the three values.
Want to start addressing customer experience in a quick and simple way?
It is through touchpoints and their moments that your customer’s story is written. This is where your brand is brought to life
If I get one more hotel promotional email telling me about their February 14th special room rate that includes chocolate covered strawberries and champagne, I am going to just sink into despair.
Guests stay in small properties and places like Airbnb for a reason: they want something local . . . special . . . sometimes inspiring. Help give them more than they imagined with some simple and inexpensive tips.
These delicious, gluten-free, dairy-free muffins go from workday staple to holiday entertaining to hostess gift. . . . .
Is your 404/Ooops/We’re Sorry page branded? Why not? Turn a not-so-great moment into one that strengthens your brand and your customer relationship.
Since “customer experience” has finally become all the buzz with marketing types, should that be where you focus is?
Everyone does events - make yours stand out to your clients and inspire them to talk about their experience and you.
Creative problem solving - coming up with new ways of doing things is not just for the “creatives in the crowd.”
Can we really affect the way our customers and guests fell? And does it really make a difference?
It’s summer and if you are lucky, you will be staying with friends for a long weekend or two. Remember these tips and add your personal touches to be the best guest all season!
Don't let your customers’ online experiences be better than the face-to-face experiences.
Asking yourself two questions and having a mind shift can help you see the customer experience differently.
One of my favorite parties from years ago could be brought back any time you want to gather your girlfriends.
How can a vision board help define and direct your branding and marketing?
We use vision boards all the times for our personal lives and projects, but what about to help us better understand our customers?
In 2018 and beyond, it is predicted that the customer experience will be the greatest differentiator of companies, especially for small businesses. . . .
During the holiday break, spend a few minutes to thank your employees. It will be one of the best gifts they receive all year.
Give your host a gift that includes thoughtfulness, cocktail ideas, and a personal touch.......
Three creative cocktail recipes and gifts for your guests that are themed with the drinks.
During this month of gratitude, I thought I would share a fall party that I threw several years ago, but is perfect for fall entertaining. I threw a luncheon to thank . . .
In the quest to create better customer experiences, we should always be thinking about the emotional connections we are making. Music affects the way your customers and guests feel......
A method to thoughtful and personal hostess gifts.
Do you remember anything from your own graduation speech 20, 30 years ago? Is there anything from this year's commencement words-of-wisdom that you can apply?
This weekend marks the start of the busiest travel season of the year. Take a look at a few hotels who are giving back in creative and inspired ways.
It's almost Memorial Day and you still have time to plan a brunch. Ask these five questions before you start planning.....
No one brings hospitality to life like my mother, so I thought today a good time to think about what it feels like to be in the presence of true hospitality.
This year's Southeastern Showhouse & Gardens is one of the most beautiful showhouses I have been fortunate enough to visit.
We should all be able to find respite and inspiration in our homes.....
The inspiration for the travel section of this blog. Wanderlust - Gadabout - Off the beaten path.....
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THIS + THAT